Getting G.O.I.N.G.

Regardless of your business’s size , industry, or location, you’ll always be “G.O.I.N.G.” through the one of the following 5 phases:

  1. The Gathering Phase: Gathering Research, Document Preparation & Filing.
    • Researching your Industry, Market, & Location.
    • Creating your Business Plan, Pitch Deck &/or Portfolio.
    • Incorporating, Licensing, & Filing of Permits.
    • Drafting Agreements, Contracts & other Document Preparation Needs.
    • Preparing Pitch Deck & Portfolio.
  2. The Optimization Phase: Preparing for Opportunities by Acquiring Key Skills, Training & Hiring.
    • Learning the Basics to Running an Organization
    • Sales & Marketing Coaching
    • Management Consulting
    • Freelance/Remote Hiring (Accounting, HR, Legal, etc.)
    • Live On-Going Consulting & Training Sessions (Onsite or Remote)
  3. The Implementation Phase: Implementing Sales & Exposure Campaigns.
    • The Product (Logo & Graphic Design)
    • The Pricing (Sales Strategy & Implementation)
    • The Placement (Online/Offline Marketing)
    • The Promotion (Advertising)
    • The People (Public Relations & Customer Service)
  4. The Networking Phase: Networking to Develop Strategic Alliances.
    • Finding Suppliers & Distributors
    • Acquiring Govt. Contracts & Vendor Opportunities
    • Developing Joint-Marketing Opportunities
    • Assistance in Brokering (Acquisitions & Mergers)
    • Other Types of Strategic Partnerships
  5. The Growth Phase: Acquiring Funding.
    • Lending & Credit Building Opportunities
    • Grant-writing Opportunities
    • Investor Opportunities
    • Non-profit Fundraising Opportunities
    • Crowdfunding & Other Alternative Funding Source

With hundreds of business checklists & guides about how to start a sustainable business, ever wonder why none of them are the same? Because most of them are the authors’ singular experiences into a “one size fits all” form. But today’s experiences in entrepreneurship are more in-depth than what is currently be offered. So we’ve come up with the acronym “G.O.I.N.G.” through our real-world, hands-on experience with building hundreds of startups, small businesses, & non-profits since 2006. Now, let’s compare our G.O.I.N.G. system with the Small Business Administration’s Official “10 Steps to Starting a Business”:

G.O.I.N.G. logo.jpg VS SBA logo.png

  • The Gathering Phase: Document Preparation & Filing.
    SBA Step 1: Write a Business Plan
    SBA Step 3: Choose a Business Location
    SBA Step 5: Determine the Legal Structure of Your Business
    SBA Step 6: Register a Business Name (“Doing Business As”)
    SBA Step 7: Register for State and Local Taxes
(Note: Half of these outdated steps can now be done early in the 1st phase to determine if it’s even necessary before further investment!)
  • The Optimization Phase: Learning Key Skills, Training & Hiring.
    SBA Step 2: Get Business Assistance and Training
    SBA Step 9: Understand Employer Responsibilities
(Note: You’ve done your homework in the 1st phase so you’ll actually know what help & training to focus on; as well as what work can be outsourced inexpensively!)
  • The Implementation Phase: Running Sales & Exposure Campaigns.
SBA Step 8: Obtain Business Licenses and Permits
(Note: Since most were done in phase 1, the focus will be the obtaining of licensing & permits specific to operating & selling in your field, market, &/or location. And considering annual fees, you’ll maximize the time-value by getting these licenses & permits when you’re truly prepared to use them!)
  • The Networking Phase: Creating Strategic Alliances.
SBA Step 10: Find Local Assistance
(Note: When you already have traction, more people will want to work with you!)
  • The Growth Phase: Acquiring Funding.
SBA Step 4: Finance Your Business
(Note: Acquiring funding is usually the last phase for most non-tech entrepreneurs. But this process is now easier because you’ll have the right paperwork, the right training, marketing exposure, sales traction, & the right connections to make yourself 5 times more qualified for funding than ever before!)
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